When millions of consumers rely on you for constantly fresh content catered to their individual personalities, it's tough to continually generate interest through internally produced campaigns. With Cablevision and Optimum Online's outsourcing of their 2003 Mother's Day promotions, they got an injection of style for a new generation of mothers.

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Patrick Bennett is a creative professional building brands in New York City. This site serves as a showcase of his campaigns and provides up to date information on him and his projects.
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